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During the 2025–2026 academic year, 16 teams of international student ambassadors at East China Normal University (ECNU) leveraged social media platforms to share information about admissions, academic programs, and their experiences studying and living at ECNU. They also organized online and offline activities and answered questions from students interested in studying at ECNU.

The following teams were recognized for their work.

First Prize: Team Zhimeng, Myanmar

Team Zhimeng built a following of nearly 1,000 across TikTok, Facebook, Instagram, YouTube, WeChat, and Douyin. Their videos received more than 180,000 views.

Keeping up with the latest policies on studying in China, the team produced a video introducing the China Scholastic Competency Assessment (CSCA) and offering tips on how to prepare for the exam. The video continued to gain attention across multiple platforms.

This year, the team answered questions from more than 40 students through WeChat and Messenger.

Second Prize: Team MYECNU_KITA, Malaysia

Team MYECNU_KITA published 69 posts and nine videos on TikTok, Facebook, YouTube, Instagram, and RedNote, receiving more than 20,000 views in total.

The team also organized online information sessions and pre-departure briefings for incoming students.

Second Prize: Team AIRism, Vietnam

Team AIRism shared posts and videos about ECNU and student life in China on Facebook and YouTube. The content attracted nearly 47,000 views.

The team also responded to questions from students interested in postgraduate programs.

Third Prize: Team VIETNAM ECNUer, Vietnam

Team VIETNAM ECNUer published 84 posts on Facebook and TikTok over the past year and attracted 4,500 followers.

The team also collaborated with a television station in Hai Phong and a local foreign-language center. Through these partnerships, they shared information about ECNU’s programs with a wider audience.

The team answered questions from more than 30 prospective students across different platforms.

Third Prize: Team Nanyang Shixin, Indonesia

An international student ambassador from Team Nanyang Shixin shared more than 40 posts about studying and living in China on a personal social media account, receiving more than 10,000 views.

The ambassador also hosted two webinars introducing ECNU to Indonesian students and held information sessions at three local schools and organizations in Indonesia. These activities helped ECNU build connections with local Chinese-language education organizations.

Third Prize: Team HOPE, Vietnam

Team HOPE shared posts about campus life and ECNU programs on Facebook, building a following of nearly 6,000.

The team also set up dedicated WeChat groups for prospective undergraduate and postgraduate students and responded to more than 20 inquiries.

Third Prize: Team MYECNU, Malaysia

Team MYECNU published 12 photo posts and three videos on RedNote and Instagram, covering campus scenery, university activities, and admissions information. Their content received more than 10,000 views, and their following across platforms grew to more than 1,000.

The team also responded to nearly 20 inquiries online.

Honorable Mentions

Seven other teams, comprising 18 international student ambassadors from Thailand, Myanmar, Cambodia, Indonesia, Iran, and Malaysia, received honorable mentions.

Some ambassadors started with no followers and grew their following to more than 1,000. Others continued the work of previous ambassadors, keeping accounts active and sharing new perspectives.

Behind the numbers—the posts published, views received, and questions answered—were exchanges between international student ambassadors and prospective international students. Through social media content, information sessions, and conversations, the ambassadors helped connect ECNU with students worldwide.

Source: ECNU